Today, Adidas unveiled its first collection since the partnership with the Italian Football Federation (FIGC). Adidas is the official partner of the FIGC from 1 January 2023 and will sponsor the apparel of several Italian national teams.
Bjørn Gulden, CEO of Adidas, said: “Today we are opening the first chapter of our long-term partnership with the Italian Football Federation. The Italian national football team is one of the most impressive national teams in world football. We are delighted to be able to launch this new collection to the world. The collection aims to shine on and off the pitch. Helping to uphold the tradition of elegance and consistency of the men in blue, the collection’s modern designs will be worn with pride by a new generation of Italian fans at home and abroad, whether they are football fans or national team players on the biggest stage in football. We are very much looking forward to working with the Italian Football Federation to achieve great things, and we warmly welcome it to the Adidas family that includes the newly crowned world champions, the Argentine Football Association (AFA), the German Football Federation (DFB), the Spanish Football Federation (RFEF), the Belgian Football Association (RBFA) and many more.”
Gabriele Gravina, President of the Italian Football Federation, also said, “Today we are entering a new era together with the Adidas brand. Adidas is a wonderfully modern interpretation of the passion and tradition of the Blucerchiati. After 113 years, the Italian national football team has become a global symbol of values and style, while the Italian football shirt has transcended the boundaries of sport to become part of the country’s traditional culture, as it conveys a sentiment that unites people of all ages, genders and social backgrounds. The Italian national football team is an iconic part of our country and we will further strengthen this identity with our new sponsor.”
For centuries, marble has been featured in the ruins and landmarks of many parts of the Apennines. The adidas × FIGC collection is inspired by the marble that symbolises Italy in terms of nature, geography and culture.
In keeping with the traditional style of the home jersey, the blue base is embellished with marble elements, the pattern blends the pattern of the fabric itself with the traditional pattern of the marble material, and innovative technology is used to give the shirt and shorts a unified and beautiful visual effect.
In addition to the unique marble pattern, the home shirt also features other details that reflect Italian culture, such as the ‘tricolour’ detail on the shoulders: each of the three stripes is edged with the three colours of the Italian flag. “The ‘tricolour’ design is also found on the side of the shirt and along the hemline of the back. In addition, the back collar is embellished with the word “ITALIA”, which has been specially designed to match the player’s name and number, inspired by ancient Roman sculptures. The sleeves and collar are adorned with a delicate and striking gold detail, designed to proudly remind everyone of the Italian national team’s illustrious history. The Adidas logo and the recently announced new Italy national team badge are heat-printed on the chest.
The design of the away jersey is also inspired by marble, with the contrasting colour palette benefiting from a bright primary colour palette of off-white with a navy blue and gold marble pattern throughout the jersey. The away jersey is adorned with the same Italian themed details as the home side, such as the ‘tricolour’ design and ‘ITALIA’ on the Adidas three stripes.
Both the home and away shirts feature innovative Adidas technology, including HEAT.DRY technology in the fabric, which provides the ultimate in comfort and breathability for players in motion and enhances performance. The jerseys are also made from renewable materials.
In addition to the home and away jerseys, the new collection also includes other products such as a reversible appearance jacket and a warm-up suit that also incorporates a marble aesthetic and ‘tricolour’ design. There is also a range of training pieces in a striking blue and white colour scheme, also featuring the ‘tricolour’ of the Italian flag, designed to provide players with a uniform kit when representing their country.