Adidas has officially kicked off its partnership with the Jamaica Football Federation (JFF) with a bold and exciting collaborative apparel collection with renowned fashion brand Wales Bonner. Highlighted by new home and away kits for the ‘Reggae Boyz’ and ‘Reggae Girlz’, the three partners have joined forces with a shared The three partners have joined forces with a common ambition to pay tribute to the close relationship between Jamaican culture and football, creating the ultimate fusion of football, culture and fashion in a collection that goes beyond sport.
The Jamaica national team’s striking new home jersey features the country’s iconic national colours – black, gold and green – with a delicate pinstripe design that highlights the energy of the island nation and the subtle rhythms of Jamaican music, a woven crest on the chest and the Wales Bonner logo on the back of the collar. The woven crest on the chest and the Wales Bonner logo on the back of the collar add the finishing touches to the jersey.
The Jamaica away jersey represents the collective memory of proud Jamaicans, with the elegant collar and cuffs featuring Wales Bonner’s signature crochet texture, reflecting a commitment to fine craftsmanship.
The Jamaica pre-match jersey is inspired by the traditional patterns found on Fair Isle knitwear, incorporating the twilight of the Caribbean and golden sun motifs in traditional Scottish style, reflecting Wales Bonner’s design philosophy of combining unique African heritage with European design.
All three jerseys feature AEROREADY technology, which wicks away sweat and moisture to keep players comfortable and breathable whether they are on the pitch or cheering on the fans. The jerseys are made from renewable materials, demonstrating Adidas’ commitment to ending plastic waste.
Grace Welsh-Bonner said: “Working with Adidas to design the Jamaica national team’s jersey is a really special opportunity, it means a lot to me personally and I am very grateful to Adidas and the Jamaica Football Federation for their support and trust. In this collection we set out to celebrate the unique Jamaican style, giving something timeless, elegant and essential. I hope these shirts will bring joy to the wearer and carry forward the timeless beauty and uplifting spirit of the island.”
Michael Ricketts, President of the Jamaica Football Federation, said, “As our national team ushers in a brand new year, we are proud to present these uplifting national team jerseys and sportswear. We believe that the designs in the collection capture the essence of Jamaican culture and they not only represent Jamaican football, but also highlight the unique Jamaican culture through a blend of iconic Jamaican colours and designs. I can’t wait to see Jamaica’s fans and players proudly wearing these jerseys on the international stage and let’s hear it for the ‘Reggae Boys’ and ‘Reggae Girls’.”
Lorenzo Reich, Senior Director of Global Sports Marketing at Adidas, said: “We are delighted to launch our first collection since our partnership with the Jamaica Football Federation and to continue our partnership with Wales Bonner, who has been at the forefront of Adidas’ most popular co-branded collections. The Wales Bonner has been at the forefront of Adidas’ most popular co-branded collections. Blending the brand’s classic designs with the artist’s signature style, we are proud to have created a collection that goes beyond football to create the ultimate fusion of football, culture and fashion. This year has been a significant one for both the Jamaican men’s and women’s national teams, so we hope the new collection will create many great memories for players and fans alike.”