Adidas and the New York Red Bulls of Major League Soccer have officially unveiled their new away jersey for the 2023-24 season, created in collaboration with luxury sports fashion designer Daniel Patrick, marking the first time a Major League Soccer club has worked with a fashion designer to design their new kit.
“It’s fantastic to be working with the New York Red Bulls to design this shirt and give it a street style that people can wear not only inside the football stadium but anywhere else,” said Daniel Patrick, “I’m really happy to be part of this project and when your name is on a professional team’s jersey and they’ll be wearing it to play in football stadiums across the U.S., the feeling is just unbeatable.”
Patrick, who grew up in Sydney, Australia, is a luxury sportswear designer who launched his first collection in 2012. Based in Los Angeles, California, Patrick’s studio has worked with a number of different brands and professional athletes including point guard James Harden of the Philadelphia 76ers and point guard Jimmy Butler of the Miami Heat. There are good collaborations.
The jersey collaboration aims to take the New York Red Bulls out of the ring and from the court to the streets. Patrick has used his signature tie-dye process on the jersey to give it a spiritual twist. The inspiration for the jersey can be found on many shirts around the world and Patrick has actively introduced a new colour scheme and change has ensued for the Major League Soccer club.
“This is an exciting project, especially to work with my idol,” said Kevin Maulbeck, Art Director of New York Red Bulls FC, “Years ago I used to walk past Daniel Patrick’s SoHo shop and now I’ve had the opportunity to work with him, it’s a dream come true and the process of polishing this jersey has been amazing.”
The new season jersey will be available in two versions, both made from 100% recycled materials and featuring AEROREADY technology to promote cooling and sweat wicking for a comfortable feel. The players’ version features a beautiful heat-transferred three-dimensional club crest and bespoke details, while the fans’ version features a woven club crest. In addition, the ‘1Ritmo shirt’, released in early 2022, will be used as the home shirt in the new season.
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