PUMA, the world’s leading sports brand, has teamed up with Borussia Dortmund in the Bundesliga to launch a special edition jersey. Coal and steel, both rooted in the traditions of the Ruhrgebiet, reflect the culture of the region and still have a profound influence on Borussia Dortmund FC today.
Today, the coal and steel industries have passed into history, but their connection to the region – the embers – will never fade. Borussia Dortmund will once again evoke the city’s history when they host Hertha BSC this week, wearing shirts with a black coal motif and steel print throughout.
“We are eagerly awaiting the debut of this special Dortmund jersey. Our common goal is to make such a jersey tell a special story not only for the club, but also for the city and the region as a whole. We are proud of the result and hope that Dortmund fans will feel equally proud wearing this special PUMA jersey,” said Nina Graf-Vlachy, General Manager of PUMA Central Europe.
The team will wear the special edition PUMA jersey for Sunday’s match against Hertha Berlin, which features a black coal pattern, steel numbers and a map of the city of Dortmund. The jersey also features the Borussia Dortmund club crest, partner logos and Bundesliga armband in black. As with the rest of the season, the German motto “Borussia Verbindet” is also written on the back of the jersey’s collar.
“This shirt is very reminiscent of the special ‘Coal and Steel’ shirt for 2019 and we have been asked and requested by our fans to reissue this shirt, which we hope will please our fans,” said club general manager Carsten Kramer. Carsten Cramer said.
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Adidas has officially kicked off its partnership with the Jamaica Football Federation (JFF) with a bold and exciting collaborative apparel collection with renowned fashion brand Wales Bonner. Highlighted by new home and away kits for the ‘Reggae Boyz’ and ‘Reggae Girlz’, the three partners have joined forces with a shared The three partners have joined forces with a common ambition to pay tribute to the close relationship between Jamaican culture and football, creating the ultimate fusion of football, culture and fashion in a collection that goes beyond sport.
The Jamaica national team’s striking new home jersey features the country’s iconic national colours – black, gold and green – with a delicate pinstripe design that highlights the energy of the island nation and the subtle rhythms of Jamaican music, a woven crest on the chest and the Wales Bonner logo on the back of the collar. The woven crest on the chest and the Wales Bonner logo on the back of the collar add the finishing touches to the jersey.
The Jamaica away jersey represents the collective memory of proud Jamaicans, with the elegant collar and cuffs featuring Wales Bonner’s signature crochet texture, reflecting a commitment to fine craftsmanship.
The Jamaica pre-match jersey is inspired by the traditional patterns found on Fair Isle knitwear, incorporating the twilight of the Caribbean and golden sun motifs in traditional Scottish style, reflecting Wales Bonner’s design philosophy of combining unique African heritage with European design.
All three jerseys feature AEROREADY technology, which wicks away sweat and moisture to keep players comfortable and breathable whether they are on the pitch or cheering on the fans. The jerseys are made from renewable materials, demonstrating Adidas’ commitment to ending plastic waste.
Grace Welsh-Bonner said: “Working with Adidas to design the Jamaica national team’s jersey is a really special opportunity, it means a lot to me personally and I am very grateful to Adidas and the Jamaica Football Federation for their support and trust. In this collection we set out to celebrate the unique Jamaican style, giving something timeless, elegant and essential. I hope these shirts will bring joy to the wearer and carry forward the timeless beauty and uplifting spirit of the island.”
Michael Ricketts, President of the Jamaica Football Federation, said, “As our national team ushers in a brand new year, we are proud to present these uplifting national team jerseys and sportswear. We believe that the designs in the collection capture the essence of Jamaican culture and they not only represent Jamaican football, but also highlight the unique Jamaican culture through a blend of iconic Jamaican colours and designs. I can’t wait to see Jamaica’s fans and players proudly wearing these jerseys on the international stage and let’s hear it for the ‘Reggae Boys’ and ‘Reggae Girls’.”
Lorenzo Reich, Senior Director of Global Sports Marketing at Adidas, said: “We are delighted to launch our first collection since our partnership with the Jamaica Football Federation and to continue our partnership with Wales Bonner, who has been at the forefront of Adidas’ most popular co-branded collections. The Wales Bonner has been at the forefront of Adidas’ most popular co-branded collections. Blending the brand’s classic designs with the artist’s signature style, we are proud to have created a collection that goes beyond football to create the ultimate fusion of football, culture and fashion. This year has been a significant one for both the Jamaican men’s and women’s national teams, so we hope the new collection will create many great memories for players and fans alike.”
Today, Adidas unveiled its first collection since the partnership with the Italian Football Federation (FIGC). Adidas is the official partner of the FIGC from 1 January 2023 and will sponsor the apparel of several Italian national teams.
Bjørn Gulden, CEO of Adidas, said: “Today we are opening the first chapter of our long-term partnership with the Italian Football Federation. The Italian national football team is one of the most impressive national teams in world football. We are delighted to be able to launch this new collection to the world. The collection aims to shine on and off the pitch. Helping to uphold the tradition of elegance and consistency of the men in blue, the collection’s modern designs will be worn with pride by a new generation of Italian fans at home and abroad, whether they are football fans or national team players on the biggest stage in football. We are very much looking forward to working with the Italian Football Federation to achieve great things, and we warmly welcome it to the Adidas family that includes the newly crowned world champions, the Argentine Football Association (AFA), the German Football Federation (DFB), the Spanish Football Federation (RFEF), the Belgian Football Association (RBFA) and many more.”
Gabriele Gravina, President of the Italian Football Federation, also said, “Today we are entering a new era together with the Adidas brand. Adidas is a wonderfully modern interpretation of the passion and tradition of the Blucerchiati. After 113 years, the Italian national football team has become a global symbol of values and style, while the Italian football shirt has transcended the boundaries of sport to become part of the country’s traditional culture, as it conveys a sentiment that unites people of all ages, genders and social backgrounds. The Italian national football team is an iconic part of our country and we will further strengthen this identity with our new sponsor.”
For centuries, marble has been featured in the ruins and landmarks of many parts of the Apennines. The adidas × FIGC collection is inspired by the marble that symbolises Italy in terms of nature, geography and culture.
In keeping with the traditional style of the home jersey, the blue base is embellished with marble elements, the pattern blends the pattern of the fabric itself with the traditional pattern of the marble material, and innovative technology is used to give the shirt and shorts a unified and beautiful visual effect.
In addition to the unique marble pattern, the home shirt also features other details that reflect Italian culture, such as the ‘tricolour’ detail on the shoulders: each of the three stripes is edged with the three colours of the Italian flag. “The ‘tricolour’ design is also found on the side of the shirt and along the hemline of the back. In addition, the back collar is embellished with the word “ITALIA”, which has been specially designed to match the player’s name and number, inspired by ancient Roman sculptures. The sleeves and collar are adorned with a delicate and striking gold detail, designed to proudly remind everyone of the Italian national team’s illustrious history. The Adidas logo and the recently announced new Italy national team badge are heat-printed on the chest.
The design of the away jersey is also inspired by marble, with the contrasting colour palette benefiting from a bright primary colour palette of off-white with a navy blue and gold marble pattern throughout the jersey. The away jersey is adorned with the same Italian themed details as the home side, such as the ‘tricolour’ design and ‘ITALIA’ on the Adidas three stripes.
Both the home and away shirts feature innovative Adidas technology, including HEAT.DRY technology in the fabric, which provides the ultimate in comfort and breathability for players in motion and enhances performance. The jerseys are also made from renewable materials.
In addition to the home and away jerseys, the new collection also includes other products such as a reversible appearance jacket and a warm-up suit that also incorporates a marble aesthetic and ‘tricolour’ design. There is also a range of training pieces in a striking blue and white colour scheme, also featuring the ‘tricolour’ of the Italian flag, designed to provide players with a uniform kit when representing their country.
Adidas has teamed up with Seattle Sounders FC to unveil the team’s new away kit for the 2023-24 season – the Bruce Lee Kit. The new kit features a vibrant new style that celebrates the life and legacy of legendary martial arts master Bruce Lee, a global icon who spent his formative years in “The Emerald City” (one of Seattle’s nicknames), and who sadly passed away at an early age. The new jersey stands out with its red and black hues and warm yellow accents, accompanied by several carefully selected and unique details that express and emphasise Bruce Lee’s legacy and philosophy.
Created in collaboration with Shannon Lee, daughter of Bruce Lee, and the Bruce Lee family company, the jersey is part of Adidas and Major League Soccer’s ‘Community Kit’ collection, which was first launched in 2021 and aims to give each club the opportunity to create based on their own identity. “The ‘Bruce Lee Kit’ follows on from the first ever ‘Community Kit’ for the Baymen, the ‘Jimi Hendrix Kit” is a tribute to a legend who is not only famous in Seattle, but whose legacy is still sought after around the world.
To many, Bruce Lee was the most influential martial artist of all time and a twentieth century pop culture icon, who lived his life with the certainty of harmony, tolerance, self-expression and activism. Despite his unexpected death in 1973 at the age of 32, his influence continues to be felt worldwide through his martial arts, films and values.
The “Bruce Lee Jersey” continues a trend at Baymen FC that was set by the “Jimi Hendrix Jersey”, which used bold, engaging designs to create the team’s “Community Jersey The “Community Jersey” style. The “Bruce Lee Jersey” also marks the first red jersey of the Baysiders FC Major League Soccer era, brightened by accents of warm yellow, a colour Bruce Lee himself believed represented the centre of everything, associated with nature, balance and heroism. On the front of the jersey is a hand-painted dragon, a symbol of strength, power and the resilient, future-focused spirit of Bruce Lee and Baymen FC.
Bruce Lee’s signature is reproduced in the bottom left corner of the jersey, including his English name and the Chinese character for “dragon”. The dragon has a special significance in Chinese culture and Bruce Lee has deliberately added the character ‘dragon’ to his signature. On the back of the jersey is the symbol of Jeet Kune Do, which was created by Bruce Lee himself. The traditional Tai Chi pattern is flanked by two arrows in opposite directions, representing the endless interaction between yin and yang. The text on the outer ring, “Infinity as finite, lawlessness as lawfulness”, encapsulates the philosophy of Jeet Kune Do, the core principle of Bruce Lee’s approach to martial arts and life.
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Adidas and the New York Red Bulls of Major League Soccer have officially unveiled their new away jersey for the 2023-24 season, created in collaboration with luxury sports fashion designer Daniel Patrick, marking the first time a Major League Soccer club has worked with a fashion designer to design their new kit.
“It’s fantastic to be working with the New York Red Bulls to design this shirt and give it a street style that people can wear not only inside the football stadium but anywhere else,” said Daniel Patrick, “I’m really happy to be part of this project and when your name is on a professional team’s jersey and they’ll be wearing it to play in football stadiums across the U.S., the feeling is just unbeatable.”
Patrick, who grew up in Sydney, Australia, is a luxury sportswear designer who launched his first collection in 2012. Based in Los Angeles, California, Patrick’s studio has worked with a number of different brands and professional athletes including point guard James Harden of the Philadelphia 76ers and point guard Jimmy Butler of the Miami Heat. There are good collaborations.
The jersey collaboration aims to take the New York Red Bulls out of the ring and from the court to the streets. Patrick has used his signature tie-dye process on the jersey to give it a spiritual twist. The inspiration for the jersey can be found on many shirts around the world and Patrick has actively introduced a new colour scheme and change has ensued for the Major League Soccer club.
“This is an exciting project, especially to work with my idol,” said Kevin Maulbeck, Art Director of New York Red Bulls FC, “Years ago I used to walk past Daniel Patrick’s SoHo shop and now I’ve had the opportunity to work with him, it’s a dream come true and the process of polishing this jersey has been amazing.”
The new season jersey will be available in two versions, both made from 100% recycled materials and featuring AEROREADY technology to promote cooling and sweat wicking for a comfortable feel. The players’ version features a beautiful heat-transferred three-dimensional club crest and bespoke details, while the fans’ version features a woven club crest. In addition, the ‘1Ritmo shirt’, released in early 2022, will be used as the home shirt in the new season.
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