PUMA, the world’s leading sports brand, has teamed up with Borussia Dortmund in the Bundesliga to launch a special edition jersey. Coal and steel, both rooted in the traditions of the Ruhrgebiet, reflect the culture of the region and still have a profound influence on Borussia Dortmund FC today.
Today, the coal and steel industries have passed into history, but their connection to the region – the embers – will never fade. Borussia Dortmund will once again evoke the city’s history when they host Hertha BSC this week, wearing shirts with a black coal motif and steel print throughout.
“We are eagerly awaiting the debut of this special Dortmund jersey. Our common goal is to make such a jersey tell a special story not only for the club, but also for the city and the region as a whole. We are proud of the result and hope that Dortmund fans will feel equally proud wearing this special PUMA jersey,” said Nina Graf-Vlachy, General Manager of PUMA Central Europe.
The team will wear the special edition PUMA jersey for Sunday’s match against Hertha Berlin, which features a black coal pattern, steel numbers and a map of the city of Dortmund. The jersey also features the Borussia Dortmund club crest, partner logos and Bundesliga armband in black. As with the rest of the season, the German motto “Borussia Verbindet” is also written on the back of the jersey’s collar.
“This shirt is very reminiscent of the special ‘Coal and Steel’ shirt for 2019 and we have been asked and requested by our fans to reissue this shirt, which we hope will please our fans,” said club general manager Carsten Kramer. Carsten Cramer said.
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